Alla base dell’azione di Destination Marketing si pongono tre attività imprescindibili in un territorio a vocazione turistica: l’informazione turistica, l’accoglienza degli ospiti e l’animazione locale. Gli strumenti di informazione e di accoglienza del turista sono molteplici dai tradizionali cataloghi, brochure, dèpliant, ai siti internet di ultima generazione in ottica web 4.0, ai social network, alla gestione degli uffici di informazione, accoglienza e assistenza turistica.
At the base of the Destination Marketing action there are three essential activities in a tourism-oriented territory: tourist information, reception of guests and local animation. The tourist information and reception tools are varied from traditional catalogs, brochures, leaflets, to the latest generation web sites in a web 4.0 perspective, to social networks, to the management of information, reception and tourist assistance offices. The modern tourist animation is intended as relationship animation or contact (welcome on arrival, welcome drink, welcome dinner, etc.), pure entertainment (shows, games, sporting events) and service entertainment (excursions, courses sports, animation for the little ones). The second level of activity of Destination Marketing consists in the management of the tools that allow to communicate outside the destination and to commercialize the products. In fact, if traditional marketing was based above all on the construction of the image and the brand, the current tourism market instead needs innovation, dynamism and interactivity.