{"id":4023,"date":"2019-06-19T11:19:49","date_gmt":"2019-06-19T09:19:49","guid":{"rendered":"https:\/\/www.mediaperformance.it\/destination-marketing\/"},"modified":"2019-07-17T18:29:55","modified_gmt":"2019-07-17T16:29:55","slug":"destination-marketing","status":"publish","type":"page","link":"https:\/\/www.mediaperformance.it\/en\/destination-marketing\/","title":{"rendered":"Destination marketing"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]\n<p style=\"text-align: justify;\">Alla base dell\u2019azione di Destination Marketing si pongono tre attivit\u00e0 imprescindibili in un territorio a vocazione turistica: l\u2019informazione turistica, l\u2019accoglienza degli ospiti e l\u2019animazione locale. Gli strumenti di informazione e di accoglienza del turista sono molteplici dai tradizionali cataloghi, brochure, d\u00e8pliant, ai siti internet\u00a0 di ultima generazione in ottica web 4.0, ai social network, alla gestione degli uffici di informazione, accoglienza e assistenza turistica.<\/p>\n<p>At the base of the Destination Marketing action there are three essential activities in a tourism-oriented territory: tourist information, reception of guests and local animation. The tourist information and reception tools are varied from traditional catalogs, brochures, leaflets, to the latest generation web sites in a web 4.0 perspective, to social networks, to the management of information, reception and tourist assistance offices. The modern tourist animation is intended as relationship animation or contact (welcome on arrival, welcome drink, welcome dinner, etc.), pure entertainment (shows, games, sporting events) and service entertainment (excursions, courses sports, animation for the little ones). The second level of activity of Destination Marketing consists in the management of the tools that allow to communicate outside the destination and to commercialize the products. In fact, if traditional marketing was based above all on the construction of the image and the brand, the current tourism market instead needs innovation, dynamism and interactivity.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Alla base dell\u2019azione di Destination Marketing si pongono tre attivit\u00e0 imprescindibili in un territorio a vocazione turistica: l\u2019informazione turistica, l\u2019accoglienza degli ospiti e l\u2019animazione locale. Gli strumenti di informazione e di accoglienza del turista sono molteplici dai tradizionali cataloghi, brochure, d\u00e8pliant, ai siti internet\u00a0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Destination marketing - Mediaperformance - Evolution Tourist Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaperformance.it\/en\/destination-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destination marketing - Mediaperformance - Evolution Tourist Marketing\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Alla base dell\u2019azione di Destination Marketing si pongono tre attivit\u00e0 imprescindibili in un territorio a vocazione turistica: l\u2019informazione turistica, l\u2019accoglienza degli ospiti e l\u2019animazione locale. Gli strumenti di informazione e di accoglienza del turista sono molteplici dai tradizionali cataloghi, brochure, d\u00e8pliant, ai siti internet\u00a0...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaperformance.it\/en\/destination-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediaperformance - Evolution Tourist Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/evolutiontouristmarketing\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-17T16:29:55+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaperformance.it\/en\/destination-marketing\/\",\"url\":\"https:\/\/www.mediaperformance.it\/en\/destination-marketing\/\",\"name\":\"Destination marketing - Mediaperformance - Evolution Tourist Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaperformance.it\/en\/#website\"},\"datePublished\":\"2019-06-19T09:19:49+00:00\",\"dateModified\":\"2019-07-17T16:29:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaperformance.it\/en\/destination-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaperformance.it\/en\/destination-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaperformance.it\/en\/destination-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaperformance.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Destination marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaperformance.it\/en\/#website\",\"url\":\"https:\/\/www.mediaperformance.it\/en\/\",\"name\":\"Mediaperformance - Evolution Tourist Marketing\",\"description\":\"Marketing, Comunication &amp; Professional Services\",\"publisher\":{\"@id\":\"https:\/\/www.mediaperformance.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaperformance.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediaperformance.it\/en\/#organization\",\"name\":\"Mediaperformance - Evolution Tourist Marketing\",\"url\":\"https:\/\/www.mediaperformance.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediaperformance.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediaperformance.it\/wp-content\/uploads\/2015\/01\/logo-mediaperformance-nuovo-verde-250.png\",\"contentUrl\":\"https:\/\/www.mediaperformance.it\/wp-content\/uploads\/2015\/01\/logo-mediaperformance-nuovo-verde-250.png\",\"width\":250,\"height\":50,\"caption\":\"Mediaperformance - Evolution Tourist Marketing\"},\"image\":{\"@id\":\"https:\/\/www.mediaperformance.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/evolutiontouristmarketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Destination marketing - Mediaperformance - Evolution Tourist Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaperformance.it\/en\/destination-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Destination marketing - Mediaperformance - Evolution Tourist Marketing","og_description":"[vc_row][vc_column][vc_column_text] Alla base dell\u2019azione di Destination Marketing si pongono tre attivit\u00e0 imprescindibili in un territorio a vocazione turistica: l\u2019informazione turistica, l\u2019accoglienza degli ospiti e l\u2019animazione locale. 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